Our new media strategy following our mid-term review, which aims to reach out to stakeholders beyond academia, is already bearing fruit. And this new focus received a real boost with the release of the IPCC Working Group 1 report.
A constant stream of research has seen some major papers receive international coverage, Kim Reid has shown how to attract opportunistic media, and an online media workshop may be on the cards.
The past four months have seen the Centre very active in the media as extreme heat, fires and drought start early in the season. We have also played an important role in communicating IPCC reports, examining the science behind policy and building up our Instagram feed.
The past four months have been incredibly busy with a new research brief structure, big changes in social media, and a mainstream media takeover likely to have significant ramifications for our communication of research.
Forget everything you were taught about writing essays and scientific papers, let's write an opinion piece (or op-ed, as journalists say) that people will actually want to read and talk about. Here are 10 tips to get you started.
Most scientists will have to deal with the media at some point in their career and are terrified at the prospect. But if you follow these simple tips, prepare well and remember that you are the expert that reporters want to hear from, interviews will not only become easier but you will also say exactly what you want and have it reported accurately.
The foundations of our outreach program are now almost all in place for the Centre of Excellence for Climate Extremes. Our website is in place, social media is close to becoming more active and already Centre researchers are featuring prominently in the media.